L-Soft's product line of marketer-friendly solutions promote customer acquisition and retention
Bethesda, MD (February 27, 2003) – Leading IT market analysis firm Aberdeen Group has recognized L-Soft's LISTSERV® Maestro service in the firm's recently released report, "What Works: Best Practices in Marketing Technology." This report reveals how marketers are implementing e-mail marketing technologies and other Internet-based marketing solutions to enhance their multi-media marketing strategies. Included within this report is a profile of how L-Soft and InterImage successfully promoted the U.S. Department of Commerce's Minority Business Development Agency's week-long culmination of conferences by using digital marketing tools, such as e-mail, the Web and databases to target and personalize the interaction.
"The InterImage case study illustrates another pioneering achievement by L-Soft, the original developer of LISTSERV," said Kent Allen, Aberdeen research director and lead author of the report. "L-Soft's digital direct marketing work with the U.S. Department of Commerce's MBDA is yet another example of the company's industry leadership."
The LISTSERV Maestro hosting service assisted with building awareness for the Minority Business Development Week conferences, increasing traffic to the MBDA's Web site, boosting conference attendance, increasing exhibitor registration and providing the same support for the regional conferences that the national conference maintained. Overall, the campaign provided excellent results by increasing the number of Web site visitors from 233 to 45,000 and yielding an 86 percent open-up rate. The campaign produced a 3 percent conversion rate of conference registration. In addition, the campaign was conducted at a much lower cost than the $75,000 spent on traditional direct mailings of the past.
"When we developed LISTSERV Maestro, one of our main objectives was to make it easy for marketers to integrate e-mail into their existing media plans," said Gabriela Linares, Vice President of Marketing at L-Soft. "As noted in the report, e-mail marketing has proven to be a fundamental part of an organization's communications strategy as it is one of the most effective online tools for customer retention."
E-mail list management solution provider L-Soft has been an industry leader since its 1994 incorporation. Among the company's most recent developments is the new LISTSERV Maestro product line for e-mail marketers that was covered in the Aberdeen report. In addition, L-Soft offers a comprehensive portfolio of e-mail list and e-mail delivery solutions for the management of electronic newsletters, discussion groups and personalized e-mail marketing campaigns.
InterImage chose L-Soft's LISTSERV Maestro hosting service from a pool of other solutions. Leslie Steele, InterImage CEO, said, "We chose L-Soft's LISTSERV Maestro hosting service because of its competitive feature sets, ease of use, scalability and price points. L-Soft's LISTSERV Maestro hosting solution required minimal training. In fact, we were up and going within an hour."
L-Soft develops and sells software and outsourcing services for managing e-mail newsletters, discussion groups and marketing campaigns. Founded in 1994, L-Soft has been instrumental in the proliferation of e-mail marketing thanks to the popularity of its flagship software, LISTSERV®. Since then, L-Soft has expanded its portfolio of products and services to include e-mail delivery, outsourcing and consulting services.
Recognized in 2001 as Maryland's 23rd fastest-growing technology company by Deloitte & Touche, L-Soft offers products that deliver more than 35 million messages a day to about 140 million list subscriptions. With offices in the United States and Europe, the company serves more than 2,500 customers across the globe including AOL, U.S. Department of Defense, Microsoft, The Wall Street Journal, CNN, Bell Canada and Lifetime TV.
Susan Brown Faghani
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